It’s been a busy couple of weeks at .SWOOSH.
Three weeks ago, we launched the campaign for the member-exclusive Air Force 1 Low “404”, a seamless “screen of death”-colored AF1 that pays homage to internet culture.
When it came to marketing “404”, we pulled all the levers. From a LA and NYC billboard activation, to a full website takeover, to a “hacked” episode of SNKRS Live, we made sure “404” got its shine.
To really showcase the details of the “404” campaign, we shed light on the design process with an episode of Behind the Design. Then, we hit the streets of Brooklyn for SNKRS Style.
“404” was only the beginning, though!
The team loved working on the “404” campaign. It only made sense to double down… with a special, limited remix of “404” called “404 ERROR”, complete with its own minigame.
For all of those that took part in the “404” adventure — thank you. So much more soon!
